The University of Akron Athletics
Women’s History Month: Meet Akron’s Dr. Sydney Chinchanachokchai
March 20 | General
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MAC WHM HONOREES
CLEVELAND – Throughout the month of March, the Mid-American Conference has been celebrating Women's History Month and leaders from across our campuses as we reflect on the contributions and accomplishments of women's athletics and administration throughout the Conference. The MAC will feature one leader from each campus via social media on the Conference official social media accounts -- Twitter, Facebook and Instagram.
#MACtion #WHM
Dr. Sydney Chinchanachokchai
University of Akron
Assistant Professor of Marketing
Dr. Sydney Chinchanachokchai is an Assistant Professor of Marketing in the College of Business Administration at The University of Akron. She received her MBA and Ph.D. in Marketing from the University of Illinois at Urbana-Champaign where she worked with multiple top cross-cultural researchers on various research projects.
Dr. Chinchanachokchai's research expertise is in the areas of consumer psychology including attention, ad avoidance, advertising effectiveness, and cross-cultural marketing. She has presented her research at multiple academic conferences in various countries around the world.
"I am very honored to be selected to represent MAC Women's History month," she said. "Growing up in a culture where having a son is preferred over a daughter, I worked hard to prove that women can be as successful as men. My grandmothers and my mom are my role models. They taught me to be strong, independent, hard-working, and goal-oriented. Women can also play multiple roles in the society, not only being moms or wives. They can be thought leaders and influencers. In sports, I am glad to see more female athletes participating in sports, winning, and breaking records. We are showing the world that 'We Can Do It!'"
Dr. Chinchanachokchai has co-authored multiple high-quality publications, which appeared in top outlets such as Journal of Business Research, International Journal of Research in Marketing, Computers in Human Behavior, International Journal of Advertising, and Journal of Marketing Management. At the University of Akron, Dr. Chinchanachokchai teaches Integrated Marketing Communications (IMC), Digital Marketing, and eCommerce.
Her passion in research and teaching came from experiences living and working in multiple cultures. Dr. Chinchanachokchai was born and raised in Thailand before coming to the United States for her graduate degrees. Prior to her academic career, she worked in a multinational finance company in Thailand.
When she is not wearing her college professor's hat, Dr. Chinchanachokchai is an ultramarathon runner and a triathlete. She trains on roads and trails, races locally, nationally, and internationally from 50 kilometers (31 miles) to 100-mile races. Dr. Chinchanachokchai finished her first marathon in October 2016 and a month later ran her first 50K (ultramarathon). To her, an ultramarathon is not just a sport, but it is a lifestyle. She also uses long runs to practice mindfulness and sometimes to solve the world's problems. Dr. Chinchanachokchai finished her first 100-mile race at the Canal Corridor 100 Mile Endurance Run in 2018. She was recognized as Female Runner of the Year by Medina County Road Runners (in 2017) and the Most Inspirational Runner (in 2019).
Dr. Chinchanachokchai is also a firm believer in community engagement and supports various types of community engagement projects. Her marketing classes work with local small businesses and nonprofit organizations to help them with their marketing/advertising strategies. She is a board member of a nonprofit organization in Northeast Ohio that raises money to support local charities through organizing running races. She also volunteers her marketing expertise to help promote local nonprofit races through digital and social media.
MAC WHM HONOREES
CLEVELAND – Throughout the month of March, the Mid-American Conference has been celebrating Women's History Month and leaders from across our campuses as we reflect on the contributions and accomplishments of women's athletics and administration throughout the Conference. The MAC will feature one leader from each campus via social media on the Conference official social media accounts -- Twitter, Facebook and Instagram.
#MACtion #WHM
Dr. Sydney Chinchanachokchai
University of Akron
Assistant Professor of Marketing
Dr. Sydney Chinchanachokchai is an Assistant Professor of Marketing in the College of Business Administration at The University of Akron. She received her MBA and Ph.D. in Marketing from the University of Illinois at Urbana-Champaign where she worked with multiple top cross-cultural researchers on various research projects.
Dr. Chinchanachokchai's research expertise is in the areas of consumer psychology including attention, ad avoidance, advertising effectiveness, and cross-cultural marketing. She has presented her research at multiple academic conferences in various countries around the world.
"I am very honored to be selected to represent MAC Women's History month," she said. "Growing up in a culture where having a son is preferred over a daughter, I worked hard to prove that women can be as successful as men. My grandmothers and my mom are my role models. They taught me to be strong, independent, hard-working, and goal-oriented. Women can also play multiple roles in the society, not only being moms or wives. They can be thought leaders and influencers. In sports, I am glad to see more female athletes participating in sports, winning, and breaking records. We are showing the world that 'We Can Do It!'"
Dr. Chinchanachokchai has co-authored multiple high-quality publications, which appeared in top outlets such as Journal of Business Research, International Journal of Research in Marketing, Computers in Human Behavior, International Journal of Advertising, and Journal of Marketing Management. At the University of Akron, Dr. Chinchanachokchai teaches Integrated Marketing Communications (IMC), Digital Marketing, and eCommerce.
Her passion in research and teaching came from experiences living and working in multiple cultures. Dr. Chinchanachokchai was born and raised in Thailand before coming to the United States for her graduate degrees. Prior to her academic career, she worked in a multinational finance company in Thailand.
When she is not wearing her college professor's hat, Dr. Chinchanachokchai is an ultramarathon runner and a triathlete. She trains on roads and trails, races locally, nationally, and internationally from 50 kilometers (31 miles) to 100-mile races. Dr. Chinchanachokchai finished her first marathon in October 2016 and a month later ran her first 50K (ultramarathon). To her, an ultramarathon is not just a sport, but it is a lifestyle. She also uses long runs to practice mindfulness and sometimes to solve the world's problems. Dr. Chinchanachokchai finished her first 100-mile race at the Canal Corridor 100 Mile Endurance Run in 2018. She was recognized as Female Runner of the Year by Medina County Road Runners (in 2017) and the Most Inspirational Runner (in 2019).
Dr. Chinchanachokchai is also a firm believer in community engagement and supports various types of community engagement projects. Her marketing classes work with local small businesses and nonprofit organizations to help them with their marketing/advertising strategies. She is a board member of a nonprofit organization in Northeast Ohio that raises money to support local charities through organizing running races. She also volunteers her marketing expertise to help promote local nonprofit races through digital and social media.
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