The University of Akron Athletics
Matt Newhouse
| Title: | Associate Athletics Director for Marketing & Promotions |
| Phone: | (330) 972-6696 |
| Email: | mmn3@uakron.edu |
Matt Newhouse was named the associate athletics director for marketing and promotions on August 25, 2016.
An Akron alum, Newhouse oversees all Zips' athletics marketing and promotions with a focus on driving ticket sales, increasing attendance and creating a memorable game-day experience. He coordinates strategic marketing plans, promotions schedules, and community outreach for all of the Zips'18 sports.
Newhouse joins the Zips after a year at Grand Canyon University in Phoenix. He orchestrated season-long marketing campaigns that saw large attendance increases, including men's soccer, women's soccer, and wrestling.
Prior to Grand Canyon, Newhouse spent three years at Georgia State as the assistant athletics director for marketing. He helped Division I GSU during its transition from Football Championship Subdivision (FCS) to Football Bowl Subdivision (FBS) realignment.
Newhouse joined the GSU staff from GamePlan Financial Marketing, LLC, in Atlanta, where he served as director of field marketing since 2010. He previously spent four years (2006-10) with the Florida State athletics program as associate director of marketing and promotions.
While at Florida State, Newhouse coordinated all marketing efforts for the Seminoles' nationally ranked men's basketball and baseball programs, as well as several Olympic sports, and also managed relationships with key corporate partners. Under his leadership, the school set attendance records in men's basketball, baseball, soccer and volleyball.
Newhouse also directed FSU's game experience for football, basketball and baseball, including music, video and promotions.
Newhouse earned his bachelor's degree in marketing management in 2005 and his master's in sports science in 2006, both from Akron, where he served as a graduate and intern in athletics marketing.
He is a member of the National Association of Collegiate Marketing Administrators (NACMA). In 2014, he was named to the NACMA strategic communications committee.
Natives of Canton, Newhouse and his wife Meredith have four children– sons Hudson and Colton, and daughters Cameryn and Lauryn.
